Digital.
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Natoora – #OffThePass with pastry chef & recipe developer, Alessandro Giannatempo
Alessandro specialises in bold and inventive seasonally-inspired bakes – all deeply thoughtful in their flavour combinations. This buttery Gâteau Basque, featuring delicate Forced Rhubarb and zesty Blood Orange, is no exception
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Natoora – #OffThePass with Talldungen's Head Chef, Fredrika Åström
In the south-Swedish countryside, the small village of Brösarp is home to gastro-hotel and micro-bakery, Talldungen. Since 2020, Fredrika Åström has been bringing her authentic culinary expertise to the table as Head Chef. Here, she uses kumquats from Giarre, Sicily to create a sweet, seasonal dessert
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Natoora – #OffThePass with Milk London's Sous Chef, Nick Coates
Milk London has been serving up seasonally-inspired brunches since 2012, where Nick Coates is the Sous Chef. He takes us through his vibrant Winter Tomato toast recipe, with smoked sprats and Wild Garlic gremolata – a signature creation you’ll currently find on the menu at the Balham-based cafe, capturing the essence of some of winter’s best flavours
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Natoora – Grown in the Dark, Harvested by Candlelight
A newsletter written for Natoora London unpacking the history of Forced Rhubarb and the intricate, age-old farming practice behind the produce
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Natoora – Forced Rhubarb Educational Unpacking
A social infographic carousel written for Natoora London, exploring the fascinating history of Forced Rhubarb – a unique variety that has now earned its place as a culinary treasure used by chefs worldwide
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Jamie Oliver x Big Love Collection
In January 2025, Jamie Oliver launched his new serveware and tableware collection, Big Love which is stocked in John Lewis and available to buy online. The collection includes some gorgeous pieces such as speckled stoneware serving platters and sustainable mango wood sharing boards. As a copywriter, I had the joy of originating the copy for the website (writing everything from individual product descriptions to creative taglines), as well as print packaging copy for the A/W release later this year
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Good Food x Summer begins with Boursin
As the lead copywriter for this summer lifestyle campaign, I wrote a series of print pieces, video scripts and display adverts, as well as this microsite, hosted by BBC Good Food
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Jamie Oliver – How to host a big, bold Sunday Roast
There’s something really special about gathering loved ones around the table for a Sunday roast. It’s the perfect excuse to slow down and catch up, while tucking into some seriously good sharing food…
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Good Food, Olive, Radio Times & BBC Gardeners' World x Not On The High Street
A series of social media carousels written for Not On The High Street’s 2024 Christmas campaign – Make Every Moment Count
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Jamie Oliver – The February Edit
As a creative copywriter at Jamie Oliver Group, I wrote bi-weekly CRM newsletters and solus emails. This is the February Edit, which includes seasonal meal recommendations, our recipe of the month, and more. The next few sections will showcase just a few content examples
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Jamie Oliver – Freeze now, party later
Planning a party? These freezable sides, puds, sauces and snacks will set you up for fuss-free entertaining
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Jamie Oliver – Deliciously Shared
Get ready to wow your guests with show-stopping dishes that are perfect for the festive season…
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Jamie Oliver – The January Edit
Whether you’re looking to cook more seasonally, add some fresh new flavours, or introduce more veg-packed meals to your repertoire, these recipes will seriously satisfy
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Jamie Oliver – Soup Season
Nothing beats the simple joy of slurping and savouring a wholesome winter soup…
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Jamie Oliver – The December Edit
A roundup of some of Jamie’s favourite December recipes, including a gorgeous parsnip and pancetta tagliatelle, as well as a brilliantly boozy pear pud with just 5 ingredients
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BBC History x Rebellion Publishing
Masquerade, O.O. Sangoyomi’s impressive debut novel, is a spirited feminist tale set in a reimagined 15th-century West Africa. This solus email was written for BBC History in partnership with Rebellion Publishing
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Good Food x Who Gives A Crap
Ready to roll? You can make a big change standing up – or rather sitting down – for what you believe in…
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Jamie Oliver – Super-simple Christmas Day snacks
The festive season is here, and that means it's time to tuck into some seriously good treats. Whether you’re hosting a crowd or just chilling in your Christmas PJs, the right snacks make all the difference
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BBC Gardeners' World x The Crown Estate
Set like a jewel in the heart of Windsor Great Park, The Savill Garden is always filled with colour and sights to behold. This native advertorial was written for BBC Gardeners’ World in partnership with The Crown Estate
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BBC Good Food x Wild Alaska Seafood
Home to some of the most responsible and sustainable fisheries in the world, Alaska Seafood works to protect wildlife in over a million square miles of water – inspiring a healthier way of living for all. This digital advertorial was written for BBC Good Food in partnership with Wild Alaska Seafood
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BBC Good Food x Philips 'Espresso Your Love'
Few things could possibly be more romantic than bringing your loved one a (seriously delicious) cup of coffee in the morning. While chocolates and flowers will always have their place, the Philips bean to cup espresso machine is the ideal present for the coffee lover in your life
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BBC Good Food x Pink Lady Apples
Embrace the rosy blush of Pink Lady Apples, grown in the sunniest spots all over the world. A series of digital display adverts written for BBC Good Food in partnership with Pink Lady Apples as part of their summer campaign
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BBC Gardeners' World Magazine x David Austin Roses
A digital advertorial written for the BBC Gardeners’ World website in partnership with David Austin Roses – highlighting why autumn is the perfect time of year to plant bare root roses in your garden
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Delicious Magazine x Harvey Nichols
A solus email written for Delicious Magazine in partnership with Harvey Nichols – celebrating the brand’s world renowned collection of luxury festive hampers
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Delicious Magazine x Penfolds Wine
A solus email written for Delicious Magazine – introducing the new gift collection from Penfolds, ‘Venture Beyond’, where the beauty of the deep-sea meets some of the world’s most exquisite wines…
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BBC Good Food x Absolut Hunni
Taste the new buzz – Digital display ads written for BBC Good Food in partnership with Absolut Hunni
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Radio Times x Fane
Enjoy an audience with some of the most exciting names in British culture and entertainment, performing at venues all across the UK. This solus email was written for Radio Times in partnership with Fane
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BBC History x Harper Collins
From the no.1 Sunday Times bestselling author, Alchemy is the latest gripping historical crime thriller from S.J. Parris. This solus email was written for History Extra in partnership with Harper Collins
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Radio Times x ITV
An example of one of the social carousels I wrote for Radio Times in partnership with ITV – promoting the new six-part thriller series, Red Eye
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BBC History x The Royal Shakespeare Company
This gripping political drama, brought to you by the Royal Shakespeare Company, is gracing the stage for a limited time only this autumn. This solus email was written for BBC History in partnership with The Royal Shakespeare Company
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BBC Good Food x Atlas Ocean Voyages
If you want to see the world in style, take to the high seas with Atlas Ocean Voyages. You can expect exclusive getaways to lesser-known destinations, along with an unforgettable intimate yachting experience with fewer than 200 fellow explorers on board. This solus email was written for BBC Good Food in partnership with The Cruise Line | Atlas Ocean Voyages
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Made for Mums x Mayoral
Mayoral’s latest collection offers fashionable, long-lasting and versatile clothing for all ages and occasions. This digital advertorial was written for Made for Mums in partnership with Mayoral
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Made for Mums x Fraupow
Freedom to Feed – For many women, breastfeeding is a magical experience, but it can also be challenging, too. This solus email was written for Made for Mums in partnership with Fraupow
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BBC Gardeners' World x Holiday Property Bond
Along with warmer weather and longer days, summer brings with it a cacophony of colour. From golden achilleas to intriguing euphorbias, what better time to take inspiration from the dazzling gardens of the UK and Europe?
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BBC Good Food x Piccolo Cherry Tomatoes
Wonderfully versatile and succulently sweet, these special cherry tomatoes are small in size but mighty in flavour. This advertorial was written for BBC Good Food in partnership with Piccolo
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Werther's Original – BBC Good Food, Olive, Radio Times & Gardeners' World
Short-form digital display copy written for a Werther’s Original campaign which ran online across BBC Good Food, Olive, Radio Times, BBC Gardeners’ World and Made For Mums
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Voyage Privé – Luxury Travel Content
A small collection of published work for luxury travel club, Voyage Privé, where I worked as UK Content Editor
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Voyage Privé - Social Media Management
As part of my role as Content Editor, I also managed the company’s social media platforms for the UK market. This involved: sourcing, curating and scheduling daily content; growing community engagement; overseeing campaigns and social strategies; building and maintaining a strong brand aesthetic and visual identity; and working to increase our following and overall website traffic
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The Anti-Bride – Elle & Zac
The story behind our micro-wedding at Domaines Les Jardins de Campagne in the rolling countryside of Nîmes, Occitanie – written for Australian-based wedding magazine, The Anti-Bride
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Culture Trip – Top European Cities for Solo Travellers
From sampling Portuguese delicacies on a culinary tour of Porto to sea kayaking in the waters off Split, the opportunities for solo travel in Europe are almost endless, whatever your tastes and interests
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Culture Trip – The Best Asian Countries to Visit in Summer
It’s a continent blessed with natural wonders and hidden treasures, and what better time to experience some of them than in summer? We’ve rounded up the best places to visit in Asia, ranging from the beautiful beaches of Bali to the neon-lit skyscrapers of Japan
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Culture Trip – The Best Places to Visit in South & Central America in Summer
With rainforests, mountains, lakes, beaches and pulsating cities in abundance, South and Central America are worth visiting at any time of year – but there are advantages to visiting in summer. In the Galápagos Islands, the cooler, drier weather means wildlife is particularly abundant, while in Peru, summer is the prime window of opportunity for hiking on clear, sunny days
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Culture Trip – The Best Places to Visit in the US in Fall
As leaves turn into a mosaic of amber, rust and orange, and the air turns crisp and cool, the idea of a short break away – either to embrace the weather or to escape it – can be hard to resist. In the US, fall is one of the best times of year for a vacation. From hiking in Yosemite National Park to cruising along the Alaskan coast and visiting the Grand Canyon, there are many possibilities
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Road Travel – An Unforgettable Day Trip from Dubrovnik to Mostar
Dubrovnik, also known as the Pearl of Adriatic, finds itself surrounded by a number of brilliant day trip destinations. There's the sleepy, peaceful town of Cavtat and the magical country of Montenegro, as well as Lokrum, The Elafiti Islands, Korčula, Split and of course, the beautiful Balkan city of Mostar in Bosnia and Herzegovina. Mostar is an UNESCO World Heritage-listed location rich in culture, history, and captivating architecture
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Road Travel – Snowdonia and Beyond: The Wonder of North Wales
It's difficult to sum up the sheer wonder and outstanding natural beauty of North Wales in only a few words. In fact, even the most detailed photograph falls slightly short when it comes to capturing the region's epic landscapes, tumbling waterfalls, and vast, distinctive mountain ranges. On this epic 3-day road trip, however, you'll get to experience it all firsthand – soaking up and setting your eyes on the glory of North Wales for yourself
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Road Travel – An Insider's Guide to West Wales: From Britain's Smallest City to the Blue Lagoon
Pembrokeshire has long attracted nature lovers, outdoor enthusiasts, walkers, foodies, and families from both near and far. Home to a number of picturesque seaside towns, spectacular national parks, fascinating sites of historic interest and not to mention the incredible coastline…
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Road Travel – Wye Valley Road Trip: The Best Market Towns, Book Shops and Riverside Walks
Timelessly beautiful and perfectly untamed, the Wye Valley is one of the most scenic locations in the UK. From dramatic landscapes to pretty villages, there’s something here for every type of traveller. On this two-day road trip, you’ll explore the stunning countryside and charming market towns surrounding the iconic Wye Valley, where England meets Wales. You’ll travel off the beaten track, enjoying peaceful and easy-going hiking routes, riverside strolls, and ancient castle tours
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Road Travel – Discover Pembrokeshire: A Coastal Adventure Steeped in Celtic History and Natural Beauty
Known for its rugged coastline, beautiful islands, and abundant wildlife, Pembrokeshire has long attracted travellers from both near and far. Found on the southwestern edge of Wales, it is a beautiful, unspoiled corner of the UK. You’ll find postcard perfect seaside towns, castles, coastal paths and heritage sites, as well as landmarks rich in fascinating history. This two-day road trip itinerary takes you from Cardiff to Pembrokeshire, stopping in Margam, the Gower Peninsula and Tenby
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Road Travel – Waterfalls, Mountaintops and Trail Paths: An Adventurers Guide to the Brecon Beacons
The Brecon Beacons National Park is a dream location for any outdoor enthusiast or adventure lover. There are deep natural caves, high peaks, castles, monuments, gardens, and waterways, with plenty of hiking routes, viewpoints, and picnic spots too. Home to the highest peak in southern Britain, Pen y Fan, the Brecon Beacons offers both challenging climbs and easy-access walking routes for more of a gentle amble
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Road Travel – The Vale of Glamorgan: Between Scenic Seafronts and Sustainable High Streets
This road trip showcases the very best of the Vale of Glamorgan. Expect top-tier coffee, delicious food from quirky, independent eateries, yummy cocktails, and not to mention the beautiful sights you’ll soak up along the way…
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Road Travel – Travelling Through the Quiet Welsh Countryside: Botanical Gardens and Romantic Vineyards
Few things compare to the lush Welsh countryside. And after this scenic road trip, you’re bound to agree. Home to some of the most spectacular landscapes in the UK, you’ll find pretty valleys, tranquil forests, botanical gardens and rolling hills providing beautiful vistas in all directions. On this one-day road trip, you’ll experience the best of South Wales' countryside, travelling west until you reach the Glamorgan Heritage Coast
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Road Travel - London to Liverpool: Discovering the UK's Most Famous Technic Masterpieces
Drive to the UK’s most famous technic factories, masterpieces, and museums and discover the lively city of Liverpool, learning more about its maritime history and fascinating past. Plus, enjoy luxurious hotel stays and fine dining experiences in some of the most exquisite local restaurants and wine bars
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WalesOnline – Sunrise Rooftop Yoga in the City
Perched above Jacobs Antique Centre and Coffi Clwb, Jacobs Roof Garden is one of the city’s best kept secrets
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Happiful Magazine - The Cost of Caring: How to Combat Compassion Fatigue
Four people who fight for justice share how they deal with compassion fatigue, exploring the value of rest and resistance in an era of 24-hour news
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Phénomène Magazine – Tess Guinery
An interview with Australian-based artist, poet and author of The Apricot Memoirs, Tess Guinery for Phénomène Magazine
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Happiful Magazine – The Art of Idleness
What’s the relationship between rest and creativity, and how can moments of inactivity boost our productivity? Here, creatives explain how rest inspires their work as artists, and why slowing down has such a key part to play
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Planet Mindful Magazine – The Rise of the Modern Sabbatical
The pandemic gave many of us a chance to re-evaluate our lives. Elle Redman looks at the benefits of taking a break and whether it’s time to take a sabbatical
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Business Live – The Businesswomen and Trailblazers Making Their Mark in Wales
In light of Women’s History Month, hear from the businesswomen using their power, creativity and influence as a force for positive change
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Self-published – Natalie's Story of Motherhood: Becoming a Foster Parent at 22-Years-Old
At 22 years old, Natalie Wainwright became one of the youngest people in the country to be a foster carer. This long-form digital feature, created on Shorthand, delves into her moving story of motherhood
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Darling – Why We Should Celebrate Other People and Life's Small Moments
There’s joy to be found in celebrating the brilliance and beauty of those around us, and here’s why
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Darling – How Going Make-Up Free Taught Me the Art of Vulnerability
When I decided to give up wearing makeup at 19 years old, I never could have imagined the journey it would take me on …
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Darling – How Language Evolves and Changes Over Time
Language, with all its idiosyncrasies, is always changing and evolving. In fact, it’s never set in stone
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Darling – Why You Need to Stop Waiting for a Relationship to Pursue Your Dreams
What if we didn’t need to wait for the conventional happily ever after to pursue or fulfill our dreams? Here’s why you don’t need a spouse or partner to do something significant
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Darling – Letters to My Younger Self
‘Letters to My Younger Self’ is a series focused on wisdom and self-awareness. Just as you write letters to a friend to encourage and uplift them, here’s the advice we would go back and tell our younger selves
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Netmums – Parenting, Health & Lifestyle Articles
A series of lifestyle articles written for Netmums, where I worked on the editorial team as SEO Writer
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Tom's Guide - Your iPhone has a hidden professional photography feature to make photos look more natural
Learning how to enable lens correction on iPhone is something every smartphone photographer should do. See, while iPhones are widely regarded as being some of the best camera phones in the business, you may have noticed that taking pictures with the wide-angle or front lenses on your iPhone can sometimes result in a fisheye or slightly warped look. This effect is also known as barrel distortion
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Tom's Guide - Your iPhone has a camera setting that recreates one of a DSLR's best features
Enabling View Outside the Frame on iPhone is really useful for smartphone photographers. If you’re a modern iPhone user with an iPhone 11, iPhone 12, iPhone 13, or iPhone 14 model, you may have even noticed this nifty feature in your Camera Settings already…
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Culture Trip – The Best Hotels to Book Near the Bodleian Library, Oxford
As one of the oldest libraries in Europe, the Bodleian draws in thousands of visitors each year. We’ve hand-selected the best places to stay near to the library on your next trip to Oxford
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Culture Trip – The Best Hotels to Book Near Clifton Suspension Bridge, Bristol
No city break to Bristol is complete without visiting Clifton Suspension Bridge, towering high over the Avon Gorge. Stay at one of these stylish hotels nearby
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Culture Trip – The Best Hotels and B&Bs to Book near Box Hill, Surrey
Box Hill, Surrey, has long been a favourite spot among Londoners seeking a countryside escape, sweeping views and scenic woodland walks. Here, we round up the best hotels and B&Bs nearby
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Culture Trip – The Best Hotels to Book Near RHS Garden Wisley
One of the great gardens of the world, RHS Garden Wisley is a spectacular destination to visit in any season. Relax and unwind at one of these nearby hotels
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Women's Equality Network – Global Women's Rights
Women’s Equality Network Wales hosted an online panel event with a series of guest speakers to discuss global women’s rights
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Seeking Refuge in a Nation of Sanctuary
Unafraid of death and loss, Iranian refugees flee their country in pursuit of finding sanctuary and religious freedom in Wales
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Why Your Shopping Habits Are a Human Right's Issue and How You Can Be Part of the Solution
As the fashion industry continues to exploit the masses, here’s how you can stand in solidarity with the faces behind your threads
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How One Advocacy Group is Championing Migrant Women's Rights in Cardiff
Ahead of International Migrant’s Day, a local advocacy group discusses diversity and refugee rights
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Flounder Magazine – Success is Good, But Failure is Better
When we’re young, we’re taught to avoid the ‘F’ word. From flopping a test or falling off a bike, to fumbling over words on a first date, we’re all familiar with the concept of ‘failure’. Yet somehow, the word remains off limits – dirty, dreaded and maybe even feared
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Bobbie's Brownies - Q&A Interview #TheBite
‘This week on #TheBite, we're chatting to freelance writer, Elle Redman. Elle talks to us about how her pace has slowed in the past year and the importance of balance, storytelling and the power of words’
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More Precious Magazine – Walk in Love, Walk in Light, Walk in Wisdom
A life well spent is simply a life of love – one that doesn’t hold back but keeps on giving. One that is rich, generous and wholly priceless
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Grace Movement – Words with Elle / Overcoming Insecurity
Warm and gentle reminders to help you combat insecurity
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Natoora – Unpacking Forced Rhubarb
A social infographic carousel written for Natoora London, exploring the history of Forced Rhubarb – a unique variety that has now earned its place as a culinary treasure used by chefs worldwide